“Brilliant new book”

Obesity. Comfort vs Discontent     OR    FREELY AVAILABLE HERE  Reviewed by Ewan McDougall: “When I first read David Marks brilliant new book Obesity, there was a story on Radio New Zealand that two thirds of Auckland adults were now over weight or obese and the statistic for children was not much better. You don’t haveContinue reading ““Brilliant new book””

The General Theory of Behaviour XI: Theory of Obesity

This eleventh post takes me back to the beginning – the theory of obesity that led me to design the General Theory. This occurred via the realisation that the theory applied to all behaviour. Inside every one us there exists a tension between comfort and discontent. When we assuage the discontent, we find comfort. WhenContinue reading “The General Theory of Behaviour XI: Theory of Obesity”